Permainvest – Coming Soon

A trusted home for businesses ready for their next chapter.

PermaInvest is founded on the conviction that while capital is abundant, genuinely risk calibrated mid-market opportunities are scarce.

Our Investment Model

Initial Commitment​

We invest deal-by-deal, deploying our own capital first and completing full underwriting and commercial diligence​

Selective Partnering

Capital is then selectively invited from investors whose interests align with the specific sector, jurisdiction, and stage of corporate development.

Shared Success​

External investors receive the same comprehensive diligence materials and benefit from flexible, tailored structuring options.

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Our Leadership Portfolio

Hussein Rifai
Executive Chairman, Founder

He is a Chairman and deal- driven investment professional with a strong track r record of originating, structuring, and executing complex mid-market transactions.

Pascal Gouel
Managing Partner

Pascal is a senior private equity and M&A deal maker with over 25 years’ experience executing operational turnarounds, organic growth strategies, and acquisition-led expansion across South America, Asia, the Middle East, Africa, and Europe.

Andrew Cohen
Investment Director

Andrew is an experienced investment banker and deal maker with more than 30 years’ experience as a Chartered Accountant, specialising in corporate advisory, investment banking, and transaction execution for Australian and international clients.

Amanda Glaser
Head of Marketing

Amanda is a creative and design-led marketing specialist with extensive experience working across global markets, supporting professional services firms and growth businesses with internationally consistent, locally relevant brand and digital strategies.

Our team sources opportunities year-round through trusted advisory networks and focuses on businesses in growth industries with clear, actionable value catalysts.

We invest deal-by-deal, deploying our own capital first and completing full underwriting and commercial diligence before inviting external participation. Capital is then selectively invited from investors whose interests align with the specific sector, jurisdiction, and stage of corporate development of each investment.

By committing our capital at the outset, we ensure alignment from inception. External investors receive the same comprehensive diligence materials and benefit from flexible, tailored structuring options.

We maintain a principled, ethical investment approach, applying strict exclusion criteria and prioritising responsible stewardship. Transactions may be structured as full acquisitions or progressive investments, enabling founders and shareholders to transition ownership at a pace that preserves continuity, culture, and enterprise value.

Beyond capital, PermaInvest acts as an active partner — strengthening strategy, operations, and governance. We work closely with management teams to execute practical value-creation initiatives, enhance corporate governance, and position businesses for sustainable long-term growth.

Transactions are designed for speed and certainty, supported by pre-negotiated financing and bespoke capital structures. The originating deal team remains actively involved throughout execution, targeting approximately 2.0× MOIC or ~25% gross IRR over a typical three-year hold, subject to market conditions.

PermaInvest partners with founders, boards, and investors to deliver outcomes defined by discipline, integrity, value creation, and strongly aligned interests.

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Our Portfolio